When people search “mediation” on YouTube, what do they find? Often, videos that are 5 to 10 years old or worse, guided meditation. This is a wide-open space for mediators in every practice area to stand out, educate the public, and even influence how clients and attorneys choose their mediators.
In this hands-on workshop, you will learn how to use YouTube to build credibility, attract clients, and raise the profile of mediation as a profession without expensive gear or endless editing. Claudia Brown Coulter will share how she grew her practice with simple, consistent long-form videos filmed right from her office.
You will discover:
- How to feel authentic and confident on camera
- What the algorithm really rewards (and how often to post)
- Why the lack of competition is your biggest opportunity
- How to create topics once and repurpose them everywhere
- The only tools and software you actually need to get started
Participants will leave with The Mediator’s YouTube Starter Kit, including AI prompts and video ideas to help you create your first videos with confidence.
